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Paula Young

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In the News

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Today’s friendly advice is about:

Wholesale clothing


Choosing the right wholesale clothing for your store or catalog requires a solid knowledge of your customer’s tastes, budgets and lifestyle. Many retailers have made the mistake of shopping according to their own tastes, then face the end of the season with racks full and mark-downs inevitable. Before you place an order, go out and look at what your potential customers are buying now. Make a note of the styles, colors, and above all, price points that take them from browsers to shoppers. Review upcoming trends in your market, then combine the two sets of information into a plan for being wholesale clothing that sells.

Wholesale womens clothing

Hemlines go up, hemlines come down. Colors go from bright
and bold to subtle and subdued. So how are you supposed
to know which wholesale womens clothing is the right choice
for your shop, catalog or showroom? Begin by identifying
your market. If it’s a young, affluent demographic, look
for the hottest new styles right off the runways in New
York, Paris, or Milan. For a college crowd, stay with trendy,
but watch the price points – budgets may be limited. If
your clientele is older, more conservative and more sophisticated,
consider selecting wholesale womens clothing in classic
lines and colors. Add just a touch of the newer looks to
keep things fresh and encourage spur of the moment purchases.

Wholesale mens clothing

Men’s clothing styles are less volatile than women’s clothing styles. Selecting the right wholesale mens clothing mix for your store or catalog is a combination of tried and true and what’s new. Most men are hesitant to dramatically change their look from season to season, so be sure to keep a good supply of old stand-bys in familiar brands, colors and cuts. Younger men are more willing to try a new look, so if your market is more youthful, go with the hottest designers, and cutting edge accessories. Make sure your selection of wholesale mens clothing includes a wide variety of sizes, too. Getting stuck with a rack full of one size pants at the end of the season can play havoc on your bottom line.



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